NR7

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Skills & Tools

SKILLS & TOOLS

What I work with

I've switched tools plenty of times since 2007: Photoshop slicing to Figma, jQuery to React, writing every line by hand to pairing with AI. Here's what I use now, grouped by the job it does.

01

UI/UX & Product Design

UI/UX Design Product Design Wireframing & Prototyping User Research & Journey Mapping Usability Testing Accessibility (WCAG)
02

Design Systems & Branding

Design Systems & Tokens Branding & Visual Identity Brand Architecture Typography & Color Systems Iconography
03

Design Tools

Figma Adobe XD Photoshop Illustrator Google Stitch Claude Design Framer
04

Frontend Engineering

HTML5 Modern CSS (Grid, Flexbox, Animations) Sass JavaScript TypeScript React Responsive & Mobile-First
05

Frameworks & UI Libraries

Bootstrap Tailwind CSS Material UI (MUI) Component Libraries
06

Platforms & Infrastructure

WordPress Webflow GoHighLevel Supabase Firebase MySQL AWS
07

Dev Tooling

Git & GitHub VS Code Cursor Antigravity
08

SEO, AEO & GEO

Technical SEO AEO (Answer Engine Optimization) GEO (Generative Engine Optimization) Schema Markup (JSON-LD) Core Web Vitals
09

Growth & Marketing

Demand Generation Account-Based Marketing (ABM) Content Strategy Social Media Marketing Performance Marketing CRO & A/B Testing
10

Analytics & Measurement

Google Search Console Google Analytics 4 (GA4) Google Tag Manager Heatmaps & User Flow Tracking Lighthouse & PageSpeed Insights
11

AI & Automation

LLM Integration Prompt Design Workflow Automation Web Data Extraction Lead Enrichment
12

Automation Stack

Claude OpenRouter Apify n8n Google AI Studio Google Flow
13

Leadership & Delivery

Team Leadership (8+ years) Creative Direction Design Reviews Mentoring Stakeholder Management Cross-Functional Delivery

AI In The Loop

AI handles the repetitive parts so I can spend the saved time on decisions.

Fast By Default

Pages built to pass Core Web Vitals from the first release, not fixed after launch.