DIGITAL & GROWTH MARKETING
Marketing you can trace back to a number.
I came to marketing from design and development, which makes me picky about the parts marketers often hand off: the landing page, the tracking, the load time. A campaign is only as good as the page it sends people to and the data that tells you whether it worked. I plan the strategy, and I do much of the execution myself.
"Marketing has been part of my job since Cigniti, where my title was literally 'Web, UI & UX Development, and Digital Marketing.' Since then I've run SEO, demand generation, ABM, content and social alongside design work, and I recently built a pipeline that pulled and scored 600+ institutional leads across four South Indian states."
What I Work On
Strategy & Demand Generation
Who you're selling to, what they need to hear first, and which channels reach them at a sensible cost. For B2B that often means account-based marketing and a content plan tied to the sales cycle.
Content & Social
Content that answers what your buyers ask, and social posts that sound like a person rather than a brand account. I write, design, and make short video when the budget allows.
Performance Marketing
Paid search and social built around landing pages I can edit and test myself. Small tests, honest reporting, and budget moved to what works.
Analytics & Tracking
GA4, Google Tag Manager and Search Console set up so the numbers mean something: events that match your funnel, conversions you trust, and dashboards people read.
Marketing Automation
Lead enrichment, content operations, reporting and competitor tracking automated with n8n, Apify, GoHighLevel and Claude, with a person checking the output.
Spending on marketing and not sure what it's buying?
Let's look at your numbers together.
All Services
Spending on marketing and not sure what it's buying?
Let's look at your numbers together.
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