BRANDING
A logo alone doesn't make a brand.
How people see a business comes down to the thinking behind it, the story it tells, and a visual language that carries both. I build identities that start with strategy and hold up in the places customers meet you: your website, your app, a LinkedIn post, a printed brochure. I've also run a print agency, so I care about what happens after the file leaves my screen.
"Strategy only matters if it shows up in what people see."
Core Branding Work
Brand Strategy
Good branding starts before anyone opens a design file. I turn your business goals, audience and gaps in the market into a position that separates you from competitors, written plainly enough that your team can repeat it.
Visual Identity
I design identities that hold together everywhere, so the brand looks the same on a business card as it does inside an app.
Refresh & Rebranding
Brands age. Markets shift and audiences change, and what worked five years ago can start to look dated. I help established brands update their positioning and identity without losing what made them recognizable.
Digital Brand
Most people meet a brand online first. I design the website, product screens, social kits, ads and decks so they look like one company and are easy to use.
Packaging & Print
Not everything happens on a screen. Having run a print agency, I design packaging and print that look right on the shelf and arrive at the printer ready to run.
Selected Brand Work
AWS America · Advity Research · ITServe Alliance · Aarrow Labs
Brand feeling dated, or never quite defined?
Let's start with what you want people to think when they see your name.
All Services
Brand Toolkit
Logo Systems
Marks that work at favicon size and on a billboard
Digital Brand Books
Online guidelines with type & color tokens for developers
Channel Kits
Ready-to-use assets for social, marketing and app UI
Print Specs
CMYK profiles, dielines, and files printers won't send back
Brand feeling dated, or never quite defined?
Let's start with what you want people to think when they see your name.
Direct line
