SEO, AEO & GEO
Ranking on Google is half the job now. The other half is getting quoted by AI.
People still search Google, but more of them now ask ChatGPT, Perplexity or Google's AI Overviews and never click a link. Getting into those answers takes the same basics as good SEO, done more carefully: a site that machines can crawl and parse, pages that answer specific questions plainly, and clear signals about who you are and why anyone should trust you. I build websites as well as optimize them, so I fix the problems myself instead of handing you a 60-page audit to pass on to someone else.
"Nobody can guarantee an AI will quote you. What I can do is remove the reasons it wouldn't."
What I Work On
Technical SEO
Crawling, indexing, site architecture, redirects, canonicals, sitemaps and Core Web Vitals. This is the unglamorous work that decides whether anything else counts.
AEO (Answer Engine Optimization)
Structuring content so a search engine or assistant can lift a clear answer from it. That means question-led headings, direct first sentences, FAQ content where it fits, and schema that describes the page accurately.
GEO (Generative Engine Optimization)
Making your brand easy for AI models to understand and cite. Your company details need to match across your site and profiles. You need original data and opinions worth quoting, and an llms.txt file where it's worth adding. I also check which questions AI assistants mention you for, and which they don't.
Content & On-Page SEO
Keyword and question research, content briefs your writers can follow, title and meta rewrites, and refreshing pages that used to rank.
Measurement
GA4, Google Tag Manager and Search Console set up properly, with a monthly report that says what moved and what I'd do next.
Not sure where you're losing traffic?
Send me your URL and I'll tell you the three things I'd fix first.
All Services
Not sure where you're losing traffic?
Send me your URL and I'll tell you the three things I'd fix first.
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