AI Is Not Autopilot: Designing Copilot Interfaces for the Post-Hype Era
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Naresh Rokkam · Hyderabad, India
I design digital products, build them, and make sure people find them.
UI/UX and product designer, frontend developer, and SEO and growth marketer, working on the web since 2007. AI handles a lot of the legwork now. I still make the calls.
Product & UX Design
Frontend Development
Design Systems
SEO, AEO & GEO
Digital Marketing
AI Workflows
Branding
Product & UX Design
Frontend Development
Design Systems
SEO, AEO & GEO
Digital Marketing
AI Workflows
Branding
Product & UX Design
Frontend Development
Design Systems
SEO, AEO & GEO
Digital Marketing
AI Workflows
Branding
{ABOUT}
Naresh Rokkam 
- "Design, code and marketing usually sit in three
different teams. I've worked in all three."
16+
Years on the web
8+
Years leading UI/UX teams
150+
Projects shipped
4
Company awards
Most projects stall in the gaps between them: the design that can't be built as
drawn, the site nobody finds after launch, the paid campaign pointed at a page that
takes six seconds to load. I've spent my career closing those gaps, first as a web
designer, then leading UI/UX teams at Enhops, Bluenet and BlueCloud, and now as Head
of Design, Digital & AI.
I use AI every day. It gets me to a first draft faster and it's a useful sparring
partner. It doesn't decide what ships. That part is still my job, and it's the part
clients actually pay for.
{HOW I WORK}
First the plan, then the words, then the pixels.
01
Phase 1
Strategy
Discovery + strategy
We start with your goals, your audience and what the site has to do. I look at your market and competitors to see where you stand, then write down what success looks like so every later decision has something to be checked against.
02
Phase 2
Architecture
Content + structure
Content comes first. Without your words and images there's nothing to design. I set up a simple way to hand over copy and assets, then map the sitemap, the page order and the job each page has to do.
03
Phase 3
Execution
Design + build
The part I enjoy most. Wireframes first, then high-fidelity mockups and a clickable prototype. Once you sign off, I build it myself and test it on real phones and browsers.
04
Phase 4
Deployment
Launch + support
The site goes live with analytics, Tag Manager and Search Console set up properly. You get a walkthrough of the CMS and written documentation, and I stay on for 30 days to fix anything that comes up.
{SERVICES}
What I Work On
Most projects need more than one of these. That's usually why people call me.
01. UI/UX & Product Design
02. SEO, AEO & GEO
03. Digital & Growth Marketing
04. Branding
05. AI Integration & Automation
06. Consulting
UI/UX & Product Design
Interfaces that make sense to the people using them, built by the same person who designed them. Research, flows, UI, design systems and the frontend code that ships it.
UX
Research & Strategy- Interface Design
- Frontend
Development
- Design
Systems & Handoff
SEO, AEO & GEO
Getting found on Google and quoted in AI answers. Technical SEO, site structure, schema, and content that answers the questions your buyers ask.
- Technical SEO & Audits
- Schema &
Structured Data
- AEO / AI
Search Readiness
- Search
Console & Analytics
Digital & Growth Marketing
Campaigns, content and social tied to numbers you can see in GA4. Demand generation, landing pages, and tracking that tells you what's working.
- Demand
Generation
- Landing
Page CRO
- GA4 &
GTM Analytics
- Account-Based Marketing
Branding
Strategy, identity and guidelines, plus the digital and print assets that keep a brand consistent once it's out in the world.
- Brand
Strategy
- Visual
Brand Identity
- Design
Guidelines & Tokens
- Marketing Collateral
AI Integration & Automation
AI where it saves real hours, and nowhere else. Workflow automation, AI features in products, and a plan for when the model gets it wrong.
- AI
Workflow Automation (n8n, Apify)
- AI
Product Features
- Model &
API Integration
- Error
Fallbacks & Guardrails
Consulting
A senior second opinion on your site, your stack or your digital team. Audits, build-vs-buy calls, and part-time leadership when you need it.
- Web, UX
& SEO Audits
- Build
vs. Buy Decisions
- Fractional Design Leadership
- Design
System Strategy
{SELECTED WORK}
Some of it sits behind company logins. Here's what I can show.
01
02
03
04
2026
PROJECT
{Tools}
What I Use Most Weeks
{Recognition}
Awards from the people
I worked
for
Four company awards. No juries, just colleagues and managers.
{Testimonials}
What People I've Worked With Say
“I have had the great pleasure of working with Naresh for the past 2 1/2 years now. He is a consummate professional and I am always amazed by the incredible work he produces. He has a real gift for UI/UX and I am constantly blown away. On top of it all Naresh is a model colleague and we are lucky to have him.”
James Harper / Data & Analytics Leader · Worked together at BlueCloud
“Naresh is an exceptionally talented UI developer with good understanding of user experience aspects such as page loading times, simple navigations and placements of call-to-actions and incorporated them seamlessly… Above all, he is a vivid learner and constantly looks for upgrading his skills. It was a pleasure working with Naresh.”
Hughson Paul / MarTech Specialist · Worked together at BlueCloud
“Naresh is the first guy that I had hired and we worked together for over 4 years. He is an energetic, talented, hardworking and a fun person to have in a team. One thing that especially stood out about him was that he was always eager and willing to learn new things… Naresh is a great asset to have on any team.”
Leonard Barrett / Risk Management Professional · Worked together at Virtusa
“Rokkam, as I call him fondly, is a creative designer who surprised me with the depth of his command over the tools and technologies of Web world — CSS tools, AI native coding, SEO oriented designing; he knows them all. He is a reliable designer and is known to keep his timelines for design delivery… I strongly recommend Rokkam for Website conceptualization and Design.”
Ravi Kumar Adapa / Staff Technical Writer & AI Coach · Worked together at Navitas
“Naresh is a result-oriented professional. A great Team Player. Being a team lead he mingles with his team with great approach. He never compromises for Quality. He comes up with different Ideas/designs whenever he develops anything. He is very good at explaining what he developed. He has very friendly nature.”
Shashi Kala Kalaga / Chief Advisor · Worked together at Cigniti
{Thoughts}
Recent Thoughts
{GET IN TOUCH}
Tell me what you're building and where it's stuck.
I read every message myself and I'm the one who replies.